Last updated: 1 January 2026
1. Introduction
PRIVATE WELLNESS LTD ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and disclose your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our website and services, you agree to the terms of this Privacy Policy. If you do not agree with these terms, please do not use our services.
2. Data Controller
PRIVATE WELLNESS LTD is the data controller for the purposes of UK GDPR. This means we are responsible for deciding how and why your personal data is processed.
Registered Address: 378 Stratford Road, Shirley, Solihull, England, B90 4AQ
Email: support@privatewellness.fit
Phone: 0 7832 688752
3. Information We Collect
We may collect and process the following categories of personal data:
- Contact Information: Name, email address, phone number, and postal address when you complete our contact form or enquiry forms.
- Health & Fitness Data: Information about your fitness goals, movement assessments, physical limitations, and exercise preferences, provided voluntarily during consultations.
- Account Information: Username and password if you create an account on our coaching app.
- Technical Data: IP address, browser type, device information, and usage data collected automatically through cookies and similar technologies.
- Communications: Records of correspondence between you and our consultants via email, messaging, or video calls.
4. How We Use Your Information
We process your personal data for the following purposes:
- To provide online fitness consultancy services, including personalised training plans and movement assessments.
- To respond to your enquiries and provide customer support.
- To communicate with you about your programme, updates, and appointments.
- To improve our website, services, and user experience.
- To comply with our legal and regulatory obligations.
- To send you marketing communications (only with your explicit consent, which you can withdraw at any time).
5. Legal Basis for Processing
Under UK GDPR, we rely on the following legal bases for processing your personal data:
- Consent: Where you have given us explicit consent to process your data (e.g., marketing emails, health data for fitness planning).
- Contract: Where processing is necessary for the performance of a contract between you and us.
- Legal Obligation: Where processing is necessary to comply with our legal obligations.
- Legitimate Interests: Where processing is in our legitimate interests, such as improving our services and website security.
6. Data Sharing
We may share your personal data with the following categories of recipients:
- Third-party service providers who help us deliver our services (e.g., video conferencing platforms, our coaching app provider).
- Professional advisers such as accountants and legal representatives.
- Regulatory or government authorities where required by law.
We do not sell your personal data to third parties. All third-party providers are contractually bound to protect your data in accordance with UK GDPR.
7. International Data Transfers
As we serve clients internationally, your personal data may be transferred to and processed in countries outside the UK. Where this occurs, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or other legally recognised transfer mechanisms.
8. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for legal, accounting, or reporting requirements. Specifically:
- Client fitness data is retained for the duration of your consultancy engagement plus 2 years.
- Contact form submissions are retained for 12 months.
- Marketing data is retained until you withdraw consent.
9. Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
- Right of Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request correction of inaccurate or incomplete data.
- Right to Erasure: You can request deletion of your personal data in certain circumstances.
- Right to Restrict Processing: You can request that we limit how we use your data.
- Right to Data Portability: You can receive your data in a structured, machine-readable format.
- Right to Object: You can object to processing based on legitimate interests or for direct marketing.
- Right to Withdraw Consent: Where processing is based on consent, you can withdraw it at any time.
10. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. These measures include encryption, access controls, and regular security reviews.
11. Cookies
Our website uses cookies to enhance your browsing experience. Please refer to our Cookie Policy for detailed information about the cookies we use and how to manage them.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We recommend reviewing this page periodically.
13. Contact Us
If you have any questions about this Privacy Policy or wish to exercise any of your data protection rights, please contact us:
PRIVATE WELLNESS LTD
378 Stratford Road, Shirley, Solihull, England, B90 4AQ
Email: support@privatewellness.fit
Phone: 0 7832 688752
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk if you believe we have not handled your data appropriately.